Photo-Montage

Tips for Creating a Better Script for Video/Photo-Montage Although I am a writer, I am also a Voice Talent for webmercials, e-learning, and audiobooks. This week, I have been hired for a real-estate agencys web video, and find myself in a common situation: The person creating the script is not familiar with writing for this medium. Hence, I created a how-to, useful whether you are creating a video-trailer for your book or writing for a corporate website! * TIME (step one) Watchable time is 3 minutes, and most quick web pieces are less. Three two-minute pieces are better than one 6 minute piece; most people click away at 1.5 minutes. 200 words is around 1.5 minutes, so aim for 200-350 words. With that in mind, write down EVERYTHING that you think is important. Read aloud at a medium pace, and time it. Your written piece is probably five minutes. Now prioritize what you think is important, and write those concepts down in bullet form. Note if you like a certain tone (Cheery? Mellow? Dramatic? Authoritarian? Snarky?). * IMAGES (step two) Ask yourself: ==Do I have images for each of my bulleted ideas? Make a note next to your bullets of how many images you have for each and what they look like. Yes, you can write an image into more than one category- although you will not SHOW the image twice, writing it in two places gives you placement options. If there are ideas WITH NO IMAGES, then you need to get some OR decide to use written text (like â€Å"Comes in red as well†) OR save that idea for a later project. ==Do I have enough images for a whole sentence? This is a biggie. Watchable time for each image is 2-3 seconds. Lovely long compound sentences do not work, nor do sentences where the main object or verb is at the end of the sentence - people need to hear information that explains, modifies, colors what they are seeing. ==Which images are strong and should be first? I know it seems bass- ackwards to think about how it looks rather than what you want to say, but this is a visual medium first and foremost - your message is embedded in the images, not the other way around. ==What if I am having a video/photo professional create my images or use my existing images to decide which goes where? Highly recommended. HOWEVER, you should still have a notion of what KIND of images best show your idea and what kind of image might be a most-compelling initial visual! * SEQUENCE (step three) Start and end with the strongest images. Which ideas do they match on your bullet sheet? You may have to do some realigning of ideas and images, and that is okay. The strongest image/concept-clump is now first. What should come next? The second section is often a lesser point. In general, organize your sequence with main points separated * SCRIPT! (step four) Remember- SHORT AND SWEET. How can you talk about your ideas beautifully, dynamically and succinctly? Remember, each slide will only be 2 or 3 seconds and that your total time is 1.5 to 2.5 minutes. Now touch base with your visual artist (if you have one). As an expert in the visuals, s/he will tweak your concept to give the piece have your tone and tell an interesting story. * REVISIT/REVISE (final step) Your video-photo person will send you the piece for alterations. Send back your thoughts with any script changes, then wait for the final awesome project!!

How To Make A Content Development Process To Save Time

How To Make A Content Development Process To Save Time Ive been a big fan of trying all sorts of beer ever since I took a trip to Germany for seven months back in 2008. To me, that stuff was going to be the best Id ever taste with the classic pilsners, bocks, and wheat beers. And when I got back to Minnesota, I tried some of the well domestics. Those macrobreweries definitely had their processes down to produce massive quantities of light-bodied stuff. But when I started exploring craft beer- the idea that smaller breweries could produce what I considered to be better quality than most commercial brands- it really got me thinking. Just because big companies are competing with you in your niche, it doesnt mean they are necessarily better at it than you are. Just because big companies compete with you, theyre not better than the quality you produce.And you can apply that idea to your content marketing. Here is how to improve your content development process to take control of your workflow to create content quickly, hit  every deadline, and improve every piece of content you publish to grow your audience. And you can do it all with a scrappy, iterative process that helps startups and small businesses like microbreweries achieve some pretty tasty results. (See what I did there?) How To Rock A Content Development Process That Will Save You Tons Of Time #marketing Get the Templates You Need to Save Time Developing Content Apply the advice in this post with this trio of templates: Content Development Process Guide to build your process, step by step. Blog Post Outline Template to write better blog posts more easily. Content Editing Checklist to self-edit your own work with fewer mistakes. Define The Roles You Need To Develop  Content In Kristi Hines' post on content marketing team structure, she mentions a variety of roles you could include in your content development: Content marketing strategists set the stage with the entire marketing strategy, helping your team understand your audience, the topics you'll cover, and the goals you're shooting for. Content strategists turn the strategy into a game plan complete with understanding what content and channels your team will  use to reach your audience. These people  fill up your editorial calendar with the content your team will develop. Idea contributors are exactly what you'd expect: These are the folks who are listening to your audience and help with unique angles. They have the stories you want to tell, and the ones your audience really cares about. These people could be anyone within your company or even your customers and subscribers. Content creators are the linchpins  responsible for executing your  content strategist's game plan. They are your designers, writers, videographers, and podcasters (among possible others). They are making your content. Content editors make sure your creators fulfill  your content strategist's expectations. They focus on editing for the story of your content, and also on the nitty-gritty grammar stuff. Editors are the ones using your editorial calendar every day, keeping your creators on task, and publishing content as you expect. Content promoters are the magical creatures who amplify what you created to inspire interest in your content. If your content is the party, these folks send the invitations to attend. They use social media, email, forums, and tons of other content promotion tactics to increase your traffic. Community managers monitor the ensuing conversation your content creates. They respond to social media mentions and comments, and help build a strong network of brand advocates. Content analysts check out the stats behind the scenes to know how your content contributes to your goals. They'll check out Google Analytics and Kissmetrics (or whatever analytics tools you use) to help your content strategist plan even better content. This is where that iterative approach- the secret ingredient to your content development process- really comes into play. Now, that may seem like a lot of people. But what you're really looking at here is roles, not titles. These roles make for a very solid content development process, so now you can choose which roles are necessary for your own process and who among your team will fill these roles. A solo marketer could do all of these, or you could divvy them up among your team. Jay Acunzo  recently published a super entertaining post about marketing team structure and how it kind of... well... sucks sometimes. Here's a memorable quote: ...team be huge, team be slow, team is gonna totally blow. As a former Googler, he mentions how Google's sales team is organized into pods to capture the talents of folks  with tons of different skill sets.  And I loved this thought to find the right people for your team  to kick off your content development process in the right direction. Jay says teams should be: Small to be nimble, quick, and focus on developing content  instead wasting time on  office bureaucracy. Complementary to have multiple skills for the different parts of the process. Singular to have one clear goal instead of tons.  Finally get some focus to understand why you're developing content  to collaborate and celebrate when you reach your goal! Shared to work together toward a common mission or purpose. In the end, Jay recommends narrowing the list of roles down to three players, as he calls them: A strategist to provide the vision, lead the team, look at analytics, and plan the content. A producer to be "the artist, because God knows, SOMEONE has to care about quality, craft, creativity, and emotional or intellectual resonance with the audience." I had to include that quote. :) A marketer to promote the content, generate interest, and convert traffic into subscribers and customers. I'm with Jay: We do a lot with a small team  leading our content marketing efforts at right now, and Jay's suggestions  are similar to the roles  we have on our  team.  It helps us move super fast to publish quickly, on time, and consistently. Takeaways: Download the worksheet and choose who among your team will fill each role. Cross off the roles you won't have in your content development process. Meet with your team and their supervisors to help everyone understand their roles and responsibilities, and how you will  improve your processes with this new approach. A Quick Note on Upper Management Getting All Up in Your Business The goal of figuring out â€Å"who does what† specifically curtails upper management from messing with your projects and deadlines. By agreeing as a group of doers and getting your  supervisors all on the same page, y’all agree to give the power to publish  to your strategists. Seth Godin writes about this concept a lot  in his awesome book, Linch Pin  (which you should seriously buy right now if you've never read it): Write down the due date. This is the date you will publish- whether the content's  done or not. Capture every idea about your project, inviting anyone who wants to contribute. Seth says, "This is their big chance." Record every idea in a way everyone can see, ask them to check it out, and let them know this is it- after you get approval, there's no going back. Organize everything into a comprehensive outline of the project now that it's completely approved. This is your project blueprint from start to finish. Take that blueprint to the big guns in your company and final approval from the people with sign-off control. Then ask them, "If I deliver what you approved, on budget and on time, will you ship it?" Don't move forward until they say yes. No maybes, no "I'll know when I see it", nothing other than your yes. Nice job, linchpin. Choose Task-Based Workflows Over Status-Based Workflows Now that you know who on your team will serve in specific roles to help you create your content- and how you'll publish quickly while avoiding office bureaucracy- it's time to develop your workflows. Essentially, you want to meet with your team you just defined to understand how you'll work together to create consistent content that will always hit your deadlines. This is the actual planning of your content development process- understanding exactly how you’ll do this with the resources available to you. Since we’re talking through the experience of an agile startup, keep it simple to error on the side of shipping rather than too many steps that slow down your publishing. Err on the side of publishing  rather than processes that slow you down. #contentmarketingStatus-based workflows make it nearly impossible to understand every task that you and your team need to check off your to-do list before you publish your content. Just think of the typical statuses you see in WordPress: How will you know who is responsible for each status, and what exactly they’re supposed to be working on? Who has the final say before you schedule your content to publish? Nah, there has to be a better way. And there is. Task-based workflows help you dissect all the work that goes into creating a piece of content- whatever it is (blog posts, e-books, webinars, you name it)- to help you choose a specific person accountable for each task, along with deadlines for every task. By dissecting your content into tasks, you can provide a ton of direction to your team to avoid any confusion about who’s doing what and when they need to have their work done. Here’s what a simple task-based workflow looks like any blog post we publish at : When you look at this, it’s helpful in a ton of  different ways: Begin every task with a verb that demands action. Make your tasks super clear by highlighting exactly what the task entails, while also being brief. Assign each task to a specific person who clearly knows they are responsible for helping you create some part of your content. Send  a notification that specifically communicates with each member of your team when you assign them a new task. Set clear deadlines for when you expect each task to be complete. Understand the difference between deadlines and your publish dates. Help your team understand the date on your marketing calendar is the publish date for when your content will be 100% complete, while assigning tasks with deadlines for days or even weeks before the content is set to publish. Remind your team before their tasks are due. Unless you’re that chick from Ex Machina, your team is full of humans. Subtle reminders of task due dates help  those busybodies know when their tasks are due so they don’t forget and accidentally cause your project to miss its deadline. Task-based workflows are especially helpful so you can have multiple team members working on different tasks at the same time, which is slightly lost with status-based workflows. Those steps above are exactly how we do it at , too, and it really works for us. Communicate Efficiently With An Agreed-Upon Tool The five  parts of  your task-based workflow may sound like a lot of manual work. But it really depends on the tools you use as a team to manage your content development process. When Raven Tools wanted to improve their process to eliminate endless emails, they focused on implementing one clear source for communication. Spoiler alert: That source- as a marketing project management tool- is . Task manager: Define as many workflows as you need for the different types of content you use in your marketing strategy. You can then easily assign those tasks out to your entire team with clear deadlines super fast. Comments: Raven Tools was able to send 75% fewer emails  because of . Comments keep your project record right in the tool you’re using for your content development process, which helps you work even more efficiently. Notifications and reminders: When you assign tasks or leave comments, your marketing calendar pushes an email notification to remind your team to check on the project. The day before any task is due, your calendar automatically sends an email to remind your team members to knock out their tasks. Dashboard: It’s rare that you’ll only work on one project at a time. So it’s nice to see a dashboard of all the comments and tasks that are due on specific days to keep a to-do list of your projects right in your marketing calendar. When you use one tool for communication, you avoid endless emails, maintain a calendar of record, and generally quit herding cats. While using as your marketing calendar  is a great way to manage your content development process, you can rock this advice with any project management tool: Agree as a team to communicate with tools that help everyone stay involved and see your progress. Avoid long email forwards to prevent missing copying someone and eliminate confusion overall. Because, seriously, those get crazy. Maintain one version of the truth for your marketing projects. Consolidate your project management tools and content calendars to better understand your deadlines, manage multiple projects at once, and easily see your progress toward completion. Manage Multiple Projects At Once While Nailing Every Deadline You experience  a learning curve every time you take on a new project. For example, if you’re adding blogging to your list of marketing tactics, you have an entirely new process to learn as you get started. So take your time. When you start any new project, quantity isn’t the goal. Consistency isn’t important if what you’re publishing is junk. Here's how we do it at : Do one thing well. Actually,  as we like  to joke, "Don't half-ass two things. Whole-ass one thing." It's silly, but there's a lot of truth to that. Set your deadlines like Seth Godin suggested earlier, ship on time, then reflect on what worked, what you could do better next time, and what you should stop doing. Once you have your process  ironed out for that one thing, add in another project. And do it slowly, just like you perfected your first project. Plan time to reflect on your growing pains as you add more projects to your to-do list, reviewing again what's going well, what you could improve, and what you should quit doing. So start slow and build your publishing momentum as you learn something new, building toward publishing more content consistently. At first, you’re perfecting your content and workflow process to build the expertise you need to publish even more. Recommended Reading: How to Learn New Marketing Skills in 11 Simple Steps (Backed By Science) Organize Your Content Development And  Naming Conventions While everyone on your team could create content differently, it’s much more efficient to have one version of the truth for the tools you use in your content development process. You might be a bit surprised that a huge majority of the team at doesn’t even have Microsoft Word on our computers, so we opt for Evernote instead. Here are a few reasons why Evernote is awesome for blogging and marketing: You can use Evernote for anything. We use different notebooks for marketing strategy, managing larger projects like new feature releases, and actually creating our content. It’s so dynamic that we use one tool for so many use cases that we decided to integrate Evernote right into to help other marketers like us plan and create content better than ever. You can capture your content ideas and inspiration wherever you are. Use Web Clipper and Evernote Helper to save ideas from the content you’re perusing on the Web, rock Skitch to take screenshots and mark them up with text and arrows, email your thoughts directly into notes and notebooks with the syntax "Note Name @Notebook Name #Tag Name !YYYY/MM/DD", scan handwritten notes right into Evernote notes, send pictures from your phone into Evernote, and even highlight text in Kindle and see the quotes you highlighted right in Evernote. Whew! Evernote is perfect for distraction-free writing to help you write blog posts faster than ever. I’m writing this post in Evernote right now with instant messaging and emails turned off, social media shut down, and really no apps to distract me from getting these ideas out of my head. I love to open up the posts I’ll reference in tons of tabs before I start writing to have inspiration at my fingertips, and then I'll turn off the Internet to avoid  getting sidetracked with anything else other than writing. Evernote is helping me do just that. Oh yeah, and I’m on an airplane- so I can use Evernote  anywhere, online or off. Takeaways: Narrow your content development tools down to a few your entire team has access to. Choose the tools that match well with your team’s working styles (ex. if your team is always on the go, that means you need tools that don’t require immediate Internet access and are mobile-friendly). From here, Meghan Frazer has some great advice to help you in your file and folder naming conventions. The ultimate goal is simplicity and helping you and your team find the information you need when you need it. So Megan suggests avoiding special characters other than hyphens or underscores, using the ISO date standard for dating your file names (YYYY-MM-DD), and using descriptive keywords to be able to find your information quickly. This is an example of what Meghan says a great file name might look like: 2015-10-31-ContentDevelopmentProcessHalloweenDiagram.jpg I’d take this a step further with a couple common conventions SEOs use for naming their files:  Lowercase every word while separating every one with a hyphen and no underscores. If you don’t need the date, eliminate it, and focus purely on the keyword of the file itself. content-development-process-halloween-diagram.jpg Whatever you decide for your naming conventions the point is this: Collaborate on a team and understand where you save content and how you name your files, folders, and notebooks so everyone can easily find the information they need quickly. Tip: Use  tags in Evernote for similes of  the keyword you use in your note name. When you search, tags will help you find the information faster. Ex. "passwords" could also be "logins". Plan  To Develop  Better Content Than Anyone Else In Your Niche Well, that’s kind of a scary headline. But Brian Dean and Austin Kleon have some awesome advice that will help you do just that! Austin is an author who  has an awesome approach when it comes to creating content: Steal like an artist.

William Faulkner correlated with his Light in August Essay

William Faulkner correlated with his Light in August - Essay Example The story "Light in August" was first named by Faulkner as the "Dark House" and was officially published on October 9, 1932. It is considered that the origin of the "Dark House" was due to the frustration Faulkner felt within himself after the death of his beloved daughter; nothing stopped Faulkner from going wild because of her daughter's death. It was Faulkner's depression that his creation of "Joe Christmas" revolves around identity framed provocatively in terms of displaced persons in a culture that set an exceedingly high premium upon everyone having a place and staying in it according to race, sex, and class. Joe Christmas was a child born of a white mother but who could never know his race because no one really knew whether his father was black or white. In the end Joe Christmas was sacrificed, and his death represents something of compensation for the social sins of others. One feels that he found his place in dying for their salvation, as he always remained skeptical about his identity. (Williamson, 1993). Faulkner portrays a white man whose "black blood" has in effect been imposed on him by external forces. Nothing in Joe's appearance indicates that he is anything but white, to the point where he is able throughout the novel to move easily in white society without anyone suspecting him as black. Even at the barbershop where he is given close attention to his face and hair, possessing all physical signs of Negro origins, easily detectable, no one recognizes him as the "nigger murderer" carrying a price on his head. Despite of having physical features of a nigger, people don't consider and accept him as a nigger of that town and it often happens that Joe is referred to as "Joe, the white nigger" an obvious oxymoron in the 1930s South. In Robert Penn Warren's words, "Faulkner here undercuts the official history and mythology of a whole society by indicating that the 'nigger' is a creation of the white man." (Singal J., 1997) Joe, the son of a sinful Southern white girl and a carnival dark man, possibly a Mexican considers his father to be partially black, or he might not have been black at all. The crucial factor was that neither Joe nor anyone else could ever know with certainty whether he was black or white in a society in which everything began with that definition. Faulkner has created Joe Christmas as a hostile vagrant, a person who remains unsure of him and who tries to find out his racial identity. Faulkner has made Christmas a disputed and lonely character who, has been viewed as an intense example of modern urban estrangement. He is constantly seeking his identity and always negate the society for the rules the society possesses. He depicts the picture of an all-alone isolated personality who is expecting the society to change for him. At times Joe is wearing dress, white shirt with black pants, which suggests his internal division. And this divided character may even symbolize the racial confli ct of the South as a whole. Faulkner has painted Joe in such a manner right from his infancy to adolescence, that it is clear that

Film studies Case Study Example | Topics and Well Written Essays - 500 words

Film studies - Case Study Example Q2: The past time is the key actor in the movie, even when it was the high time to live right now. The main character Yuddi made a girl to fall in love with him by referring to time, promised to remember that moment, but left her. Furthermore, he said to Tide that he wanted to both live fast and catch the moment. In general, it seems like the key motif of this movie is impossibility to live the life to the full, when you realize that you do not know who your real parents are. This secret broke the normal life of Yuddi and caused his young and fast death. Q3: Even though Ge Lan enjoyed her life in laugh and happiness, the revealed secret of her origin made her restless. She simply could not be patient in her heart and call her foster family ‘parents’. Nevertheless, in the end of her search she found her mother who lied in her face that she had not given birth to her. However, final scene showed the reason of this rejection. Probably, her birth mother realized that she was incapable to provide Ge Lan with everything she needed. She wanted her to stay happy, and Mambo Girl will never know that. Q4: With the development of film plot, the main character Ah Jong appears as an intelligent man, who had no intend to kill people just for fun. Thus, the more Detective Lee knew about him, the less he wanted to chase him in order to arrest. On the contrary, he became his close friend, because he respected Jong’s code and ethics. It corresponded with his own attitude to cruelty of crime bosses and friendship. Consequently, he decided to kill the person who had killed his friend. He also knew for sure, that police would not provide punishment he

Baker College Corporate Services Essay Example for Free

Baker College Corporate Services Essay Franklin Delano Roosevelt was one of Americas greatest Leaders. His accomplishments are discussed in this paper in a biographical manner, as well as other Authors opinions about them, including my humble self’s. This paper gives an example of a forward looking, charismatic leader. The whole population of this great country is benefitting from his accomplishments, and will continue to do so for generations, with only slight adjustments for technology and culture. Franklin Delano Roosevelt An Example to Remember When somebody asks to pick a favorite leader, a number of the great ones pop into mind, like Christopher Columbus, George Washington, Abraham Lincoln, Douglas McArthur, Franklin Delano Roosevelt among others. It is a tough choice. They were all great. Franklin Delano Roosevelt had so many great accomplishments during his life time; the only way to list and discuss them would be in the biographical manner the Author chose. The reason the author chose to write about Franklin Delano Roosevelt was the similarity of todays economy that he faced at the time of his first term in the office as well as our current president elects choice to use some of his strategies to correct the present state of our economy. Faced with World War II, Franklin Delano Roosevelt (FDR), guided America through one of its greatest domestic crisis, His presidency, which spanned twelve years, was unparalleled, not only in length but in scope. FDR took office with the country mired in a horrible and debilitating economic depression which not only sapped its material wealth and spiritual strength, but cast a cloud over its future, not unlike what we are facing today. Roosevelts combination of confidence, optimism, and political savvy, all of which came together in the experimental economic and social programs of the New Deal helped bring about the beginnings of a national recovery (Baliles, 2005, p. 1). FDR also committed the United States to the defeat of Germany, Japan, and Italy, and led the nation and its allies to the brink of victory. This triumph dramatically altered Americas relationship with the world, putting the United States into a position of international power, as well as political and moral leadership. By virtue of its newfound political and economic power, the United States would play a leading role in shaping the remainder of the twentieth century. Inside the United States Franklin Roosevelt stirred a domestic political revolution on several fronts. FDR and the Democratic Party built a power base which carried the party to electoral and ideological, dominance until the late 1960s (Baliles, 2005, p. 1) . FDRs policies, especially those comprising the New Deal, helped redefine and strengthen both the country as well as the American presidency, expanding its political, administrative, and constitutional powers of the office (Baliles, 2005). FDR was born in Hyde Park, New York, in 1882, to James and Sara Roosevelt. His parents were well off, if not wealthy by New York High society standards. While growing up, they were able to provide a succession of nannies, and at age 14 send him to a prestigious boarding school in Massachusetts. He went on to Harvard College, where he spent most of his time at the college paper, where he declared himself a Democrat. While at Harvard, he grew close to his cousin Theodor Roosevelt, who was moving up the political ladder in the Democratic Party, and began courting his distant cousin, Elanor Roosevelt. Although FDR started attending law school at Columbia at this time, he had little interest and dropped out after one year. Elanor and FDR were married in New York City in 1905. He had six children: Anna Elanor, born 1906; James, born 1907; Franklin Jr. , born 1909 and died the same year in November; Elliott, born 1910; Franklin Jr. , born 1914 and John Aspinwall, born 1916 (Coker, 2005). In 1910 FDR ran and got elected to the New York Senate and was re-elected in 1912. One year later he began his tenure as assistant secretary of the Navy under the Wilson administration at the age of 31, helping to prepare the country for entry into the world war. He moved his family to Washington for this reason. WWI lasted from April1917 until November 1918. On more than one occasion, he was subject to ribbing by those around him as being a little boy. Nevertheless, in characteristic Roosevelt fashion, he was undaunted by his lack of experience and plunged into the job with enthusiasm and confidence (Coker, 2005, pg. 28). As a matter of fact, he did such a great job, that in 1920 the Democratic Party named him the vice-presidential candidate on James Coxs ticket. They lost the election in November of that year. Roosevelt’s most significant responsibility in the Navy Department had to do with labor negotiations with defense contractors. His primary goal in this area was to encourage positive relations between workers, industry leaders, and the military. In this capacity he gained appreciation for labor issues and learned how to handle sometimes rocky labor disputes (Coker, 2005). â€Å"FDR proved to have the exceptional ability to juggle various administrative and political responsibilities. Part of the reason he was able to do so many things simultaneously was that he insisted on bringing the indispensable Louis Howe to Washington with him to serve as his personal secretary. Howe seemed to be everywhere at once, assisting Roosevelt in all matters-scheduling appointments, helping with clerical work, and even helping Roosevelt keep an eye on, and a hand in, New York politics. † (Coker, 2005, pg. 31) In1921 FDR contracted polio, an incurable disease that left his legs paralyzed. By investing a considerable part of his fortune in renovating a spa in Warm Springs, Georgia, whose curative waters, together with strenuous physical therapy and the support of his wife, children and close confidantes, was he able to regain some use of his legs. By 1928 with the relentless help of his wife, Howe and a new personal secretary, Marguerite (Missy) LeHand, FDR was apparently sufficiently recovered to resume his political ambitions to run and win the governorship of New York. The very next year FDR had to cope with the stock market crash in October. The stock market was pretty volatile in the 1920s. With no regulation, Americans and investors bought stock on credit. By the second half of 1929 the economy slowed because of rising unemployment and high interest rates. When everybody started selling stock and found no buyers, the market nosedived. October 24th (Black Thursday) and October 29th ( Black Tuesday) were two days that marked the beginning of the depression, although not the only cause. At the same time, farmers were taking advantage of new technologies, which caused overproduction. The Stock market crash, along with overseas competition, and urban areas lacking the income to buy agricultural products, caused those prices to crash also. Because of the prosperity in the 1920 over 80% of Americans held no savings at all and the rich stopped buying. Because of all these factors, 5000 banks collapsed, one in four farms went into foreclosure and 100,000 jobs vanished each week. By 1932 one quarter of this countrys people in were unemployed (Baliles, 2005). FDR implemented a number of innovative relief and recovery initiatives: unemployment insurance, pensions for the elderly, limits on work hours, and massive public works projects. These programs labeled him as a liberal reformer and won him reelection as governor in 1930. It is important to note that FDR as Governor surrounded himself with best minds that worked with him in the State Senate, as well as some members of Al Smiths former gubernatorial administration, to solve his States problems. At the same time he had Louise Howe, as his chief campaign strategist and the head of the state Democratic Party, James Farley laying the ground work for a presidential campaign (Coker, 2005). In the grip of the great depression, the Democrats turned to FDR in the election season of 1932 to run for President. He was a popular and successful governor for two terms, with a recognizable last name, that could challenge President Hoover. He won the presidency in a landslide, promising the American People a â€Å"New Deal†. Voters extended FDR approval to both houses of congress, giving the democrats overwhelming majority, which would prove vital in FDRs first year in office. In his inaugural address, FDR promised the distraught Americans hope by telling them that they had â€Å"nothing to fear but fear itself (Baliles, 2005). † True to his character, FDR surrounded himself with a group of advisers nicknamed the brain trust. This brain trust included former progressives, liberal-minded professors and bright young lawyers. One of the traits FDR is consistent on is the ability to recognize when expert help is needed, and then surrounding himself with it (Dubrin, 2004). An array of emergency measures proposed by FDR, and passed by Congress reflected three basic goals: industrial recovery through business-government cooperation and pump-priming federal spending; agricultural recovery through crop reduction; and short-term emergency relief distributed through state and local agencies when possible, but directly by the federal government if necessary. ( Boyer, P. et. al. (2008). pg. 734) Between March and June 1933, a period labeled Hundred Days, Congress enacted more than a dozen key measures ( Boyer, P. et. al. (2008). pg. 736). These measures were all directed to solve every aspect of the depression, including regulating the stock market. Because so many people had been unemployed for some time, the help did not come fast enough. By 1934 the unity spirit of the hundred days was fading, industry was chafing under increasing National Recovery Administration (NRA) regulations. Even Nature seemed to work against recovery efforts. Between 1930 and 1939 the drought in the Oklahoma panhandle region turned much of the Great Plains in the Midwest into a dust bowl. Depression persisted, despite all efforts. FDR put great store in talking to the people, and he used radio to talk to them. He would talk regularly and informally on shows called fireside chats about results and plans to help the nation and alleviate peoples fears (Boyer, P. et. al. (2008). At this point in his research the author remembered the first four chapters of required reading for the class. It is without exaggeration, when saying, that it is hard to single out any one part of these chapters to describe FDR. They simply seem written about him. From the definition of leadership to the nine leadership roles in chapter one, the personality traits, motives and cognitive factors of effective leadership in chapter two, to initiating structure and consideration and attitude and behaviors of a leader in chapter four. FDR had it all. If it has been noticed the Author left out chapter three, because this chapter dealt with Charisma and transformational leadership. It would not be fair to pick any part of this chapter in the authors opinion FDR was the embodiment of this chapter (Dubrin, 2004). While he was loved by the people, the new deal was criticized from all directions. Some saying that the New Deal was going to far, others saying it was not going far enough. FDR seemed to relish the attacks of his critics, saying that the New Deal protected the average American, not the rich. In 1935 FDR fought back the criticism with a series of legislation that eclipsed the first hundred days termed the Second New Deal. He also lost support from the business community because of his support for the Wagner Act and Social Security. Both were the more memorable of FDRs accomplishments, the former allowed labor unions to organize and bargain collectively, the latter set up programs designed to provide for the needs of the aged, the poor, and the unemployed, but excluding farmers, domestic workers, and the self employed (Baliles, 2005). Because of his popularity with the American people, FDR wins the election of 1936 against Republican Alf Landon by a major majority. What this proved, was that the Democratic Party was the major party in the states. At his inauguration he promised the people to continue to fight for the nations underprivileged. FDR put together a group of voters from different regions of the country. This diverse group became the core of the Democratic Party. It came to be called the New Deal Coalition or Roosevelt coalition and included members from different labor, racial, religious and ethnic groups, along with academics and intellectuals (Coker, 2005). FDR is first to realize he can not do it all himself, and has the presents and humility to put together a group that can give him, information, ideas and feedback from every segment of the population he is trying to help (Dubrin, 2004). FDRs second term in office started with doing something about the resistance he has been encountering to his New Deal. The Supreme Court was on top of his lists of concern. They had overturned some agricultural and industrial New Deal reforms earlier and Roosevelt was concerned for future programs. He found it unbelievable that this body could overrule not only the presidency, but the Congress as well. He blamed it on the lack of vision of several older judges and was determined to do something about it. If they refused to retire or to die, he would find a more systematic way to protect his policies from them. He consulted legal experts and advisers within the organization and came up with the idea to expand the number of judges on the Supreme Court. In 1937 FDR proposed legislation stating that because the age of some of the judges, and in the interest of efficiency, adding an additional new and younger justice for every one of the sitting ones over the age of 75. Most of his opposition called FDR a dictator, but having such a majority in both houses of congress, the bill would have probably passed. Perhaps that was the reason later that year, that the Supreme Court upheld some state and federal legislation. By the time the bill reached the Senate, all the steam went out of the argument and did not pass. The possibility of the event coming to pass however, had such an impact on the Supreme Court that they have not invalidated any legislation concerning regulating business or expanding social rights for the remainder of the century. Having won his point with the court, he was finding the whole federal bureaucracy moving to slow for his tastes, started to bypass established procedures, creating emergency agencies to carry out policies. In 1937 Roosevelt had a plan for reorganizing his cabinet. It called him to receive 6 full time executive assistants, for a single administrator to head the Civil Service Commission, for him and his staff to assume all responsibility in budget planning, and for every executive agency to be under the control of a cabinet department. Although he did get some of these things passed by Congress in 1939, his opposition was able to paint him as imperious and power-hungry (Baliles, 2005). The Author can empathize with FDR on the point of the Judges, mainly because of a similar difficulty in his work environment, involving very high sonority workers that could retire and make room for younger people to work in this difficult economy. He would have told him that he is also of the opinion that any political appointment should not be for life. Frustrated by red tape of bureaucracy FDR shows a segment of entrepreneurial leadership (Dubrin, 2004). To top all this controversy, FDR also tried to eliminate some of the conservatives within his own party by supporting their more liberal opponents in the 1938 primary. This attempt was later labeled The great Purge and failed. Of the 10 Democrats targeted, only one lost. All these were reasons the party suffered significant setbacks, as the Republicans reclaimed 81 seats in the House of Representatives and 8 in the Senate in the 1938 midterm elections. In the midst of these setbacks, international events were becoming more important and harder to ignore. During the internal struggle of the depression the administration had adopted a position of isolation and neutrality toward the rest of the world claiming the United States was dragged into WWI by trade entanglements with European factions. The Japanese invaded the Chinese Mainland in 1937 and the fact this happened with very little resistance, FDR considered responding, concerned Japan might be encouraged to continue to press forward threatening crucial United States locations in the Philippines. Although FDR wanted to respond to the threat, he relented to his opposition. He sufficed to publicly quarantined Japan, mainly to express U. S. opposition to the invasion. He did ask and receive funding for increased naval development in the pacific under the guise of creating more jobs (Baliles, 2005). FDR shows his democratic leadership side as he cedes to the wishes of the population and the political majority and refrains from taking any direct and hostile action toward Japan. He probably realizes that the internal problems need the most focus as Japan has not physically attacked the U. S. Although, like the entrepreneurial and situational leader that he is, he sees an opportunity to use the goals of economic recovery and job creation to build up the countrys defenses. The Author would most likely have suggested using this creative plan to enforce the navy in the Atlantic as well (Dubrin, 2004). In Europe, Germany lead by Hitler was also invading neighboring countries under the guise of reuniting Germanic people under one nation. As long as his actions suited his declaration, France and England were content to stay out of the action. Russia under Stalin, seeing the lack of opposition, made a nonaggression pact with Hitler, and started seizing territory in Eastern Europe, while Hitler invaded Poland. These actions in 1939 shocked the world, with France and England declaring the start of World War II (Coker, 2005). Throughout this aggression in Europe, FDR was hamstrung because of the neutrality acts congress passed between 1935 and 1939. Being as staunch supporter of England and France, he did manage to relax them in 1939, accomplishing two goals, boosting our economy with our allies able to buy arms and munitions from us, as well as supporting them. In a speech to Congress he voiced his opposition to the neutrality laws and his regret of signing them. Explaining that none of our ships would enter hostile waters, the allies buying from us would transport the munitions. He also refrained from using military language, afraid of loosing hard won political support, needed in the upcoming election. At this time decisions war vying for supremacy in FDR between the future of the nation and his political career (Baliles, 2005). It is admirable and probably due to his inner circle of family and friend, that FDR has the presents of mind to divide his concentration between the troubles in Europe, trouble in the country and making sure he wins the election. FDR seems to see himself as a servant leader (Dubrin, 2004). Although expressing concern once that the Democratic Party was becoming to dependent on him, he was confidante he would win the nomination and be a favorite in the election. After a period of indecision, that left the party hanging, FDR announced his full support for the ticket. He did win the nomination and promptly announced his intention to replace the vice president, conservative John Nance Garner with Henry Wallace, a progressive who had been a major player in the administration. This caused a major disagreement within the party as nobody wanted a change. FDR got his way by a narrow margin, simply because he threatened to drop out of the race and resign from the white house immediately (Baliles, 2005). FDR seems to let his position go to his head somewhat as his actions describe a section of chapter 4 entitled the dark side of charismatic leadership. It describes that the end justifies the means (Dubrin, 2004). The race was the most challenging so far for FDR. The republicans, taking advantage of the strife in the Republican Party, tried labeling FDR as unstable and warmonger. In return FDR was warning the public of the threat the republicans would dismantle the New Deal and destroy the progress it had made. FDR would win the presidency for a third term with a narrower margin than the last two. Without the concern of the an election FDR proposed a bill to congress, which he promoted through a Fireside chat as well as a speech in congress, stressing that while the country was a peaceful one, with no intention of entering the war, the country had a good neighbor responsibility to help defeat Hitler through the production of goods and weaponry and a Lend-Lease program, under which the Allies could borrow military hardware to return after use. A bill was passed in congress in early1941 that greatly increased our help to Great Britain. As Hitler was fighting by now against England and Russia, having broken the nonaggression pack, FDR was able to increase the U. S. naval presence in the Atlantic on the threat that Hitler was out of control without breaking the neutrality act. This action caused our ships to come under fire, resulting in the sinking of several. In September of 1941, while mourning the death of his mother, FDR gave our navy orders to fire at will. Emboldened by its alliance with Germany, Japan attacked the U. S. at Pearl Harbor hoping to invade and secure the natural resources, denied them after their alliance with Germany, which they were importing from the U. S. before. On December 8, 1941, FDR delivered his famous A ate which will live in infamy speech, to congress asking for a declaration of war and getting it that same afternoon (Coker, 2005). Despite Roosevelts lifelong interest in diplomacy, he never held illusions that he would formulate strategy in case of war. He did, however, expect to stay in close contact with his officers and surround himself with an able advisory team (Coker, 2005, Pg. 134). He also took similar steps to reorient the country for war production, creating the War Production Board to oversee mobilization soon joined by an Office of War Mobilization. FDRs New Deal experience helped him create a cooperative venture between government and private industry to meet defense needs (Coker, 2005). During mobilization FDR brought about significant changes for the betterment of unemployed and minorities. Farmers streamed into cities, finding jobs, women were urged to work at jobs previously occupied by men and everybody was urged to join a union. Unions saw the peek of membership during these years. If the New Deal was slow in turning the economy around, although creating enormous deficit, the Second World War kick started the economy into high gear. Although reluctant and concerned about violating civil liberties, FDR, as was his policy in most military matters, listened to his military advisors and issued Executive Order 9066, which forced over 100,000 Japanese-Americans into internment camps, for security reasons. (Coker, 2005) Controversial and widely criticized later, this action was done out of fear of espionage. At that time, however not the Civil Liberties Union, nor the public objected to this action. If War was not one of FDRs strong points, organizing, creating smooth transitions using programs such as maintenance for membership and no strike-pledge was. He used fireside chats to explain to the public the need for such policies, applying to patriotism. While researching FDRs accomplishments during WWII, the author was amazed by his power of persuasion and organization during this time of mass confusion in this country. Had he lived in this time frame, the Author would have liked FDR to tell him how he kept it all straight (Dubrin, 2004). The outlook did not look promising for the allies in the first months of 1942, but things turned against Germany and Japan when the U. S. won victories in the pacific theater in 1943 and D-Day operation was a great success in France in 1944. On the home front, FDR had to concentrate internally again for several reasons. First the Republicans, having won major advancements in the election of 1942 in Congress, were making it almost impossible to pass legislation to fund the war, which mainly consisted of significant tax hikes. The Labor unions were also threatening to strike over this issue. Mainly the public was fed up with funding the war and having to do without. In 1944, FDR made it known to his party that he was willing to run for a forth term. The party acknowledged that he would be their best chance for victory, however, nominated Senator Harry Truman as Vice President. Although a sick man, run down from his years in office, his energetic campaigning and his medical condition, FDR downplayed the situation and convinced the public they should not change leaders in mid-war. He won the presidency against republican New York governor Thomas Dewey by 54% of the popular vote (Baliles, 2005). FDRs stamina and drive at this point in his life is a little disturbing from the authors point of view. Highly regarded as a great leader, it is surprising he does not recognize his deficiencies and recommends the party choose a different candidate. But then, if his wife, doctor and friends could not persuade him to retire, the author doubts highly that his own powers of persuasion could have influenced FDR to turn the country over to somebody else, and concentrate on his health and family. FDRs health deteriorated rapidly after the election. He would not live to see the end of WWII. Convalescing in Warm Spring, Georgia on April, 12, 1945; he collapsed and died of cerebral hemorrhage. His body was transported from Georgia to Washington D. C. and from there to Hyde Park, N. Y. for burial. Hundreds of thousands of people came to pay their respects during this final journey, attesting to the fact that he was considered the hero and savior of the 20th century (Boyer, P. et. al. (2008). Congress did limit the terms of a president to two terms shortly after FDR’s death. Actually, the Republican Party started legislation on this subject four years earlier, at the time of the last election. They did not pursue it on the grounds of seeming petty during the election. Over the decades the subject â€Å"FDR†, private life, political life and all his accomplishments, good or bad, would be studied by economists, politicians, and academics as well as students like us. One such example is a Policy Review interview of several students asked to compare the Contract with America which the 1995, 104th Congress and House Speaker Newt Gingrich promised to deliver in less than 100 days with FDR’s New Deal. The Author would like to show Quotes to prove several points. Sally C. Pipes, President of Pacific Research Institute for Public Policy â€Å"Speaker of the House Newt Gingrich and the new Republican House Leadership deserve thanks and congratulations for the successful completion of the Contract with America. What a revolutionary series of events has taken place! With the Contract, a promise to the American people was made; in a little less than the promised hundred days, the promise was kept. Of what other Congress in this Century can that be said? † (Pitney, 1995) Mike Siegel, Former president of the National Association of Radio Talk Show Hosts. â€Å"The Contract with America committed the House Republicans to raising and voting on each of the Contract Items. This was accomplished and should be considered a major shift from politics as usual (Pitney, 1995). † Deroy Murdock, President of Loud Clear Communication. â€Å"Assuming the Senate and President Clinton cooperate, the enactment of most Contract items, per se, will not influence American politics as profoundly as did FDR in his First Hundred Days. However, the paradigm shift that has accompanied the Contract likely will parallel the new thinking that FDR inspired 62 years ago. † (Pitney, 1995) Mona Charen, Nationally syndicated columnist. â€Å"The First Hundred Days of the Republican majority were like a laser show—full of color and sound, but so fast and furious that it was difficult for voters to single out the benefits of tort reform, welfare reform, or regulatory reform. † (Pitney, 1995) Jeff Jacoby, Nationally syndicated columnist for the Boston Globe. â€Å"So, no, in terms of legislation completed, Gingrich’s First Hundred Days don’t compare with FDR’s. So thoroughly did Gingrich and his army upend that piece of conventional wisdom, that by the end of a hundred days, Bill Clinton was reduced to insisting he still mattered. â€Å"The President,† he sniffled in a mid-April press conference, â€Å"is relevant here. † (Pitney, 1995) William A. Rusher, Former publisher of National Review. â€Å"The First Hundred Days of the new House Republican Leaders will deserve that well-worn adjective â€Å"historic† even if relatively few of the measures listed in their Contract with America ever become law in the form they recognize (Pitney, 1995). † Burton W. Folsom Jr. , Senior Fellow in Economic Education at the Mackinac Center for Public Policy in Midland, Michigan. â€Å"The House Republican Leadership did most of what it said it would do in the Contract with America. The Republican Contract was a conscious, thoughtful, and usually coherent plan that went from campaign document to legislative writ. The New Deal was improvisational and contradictory right from the start. † (Pitney, 1995) John J Pitney, JR. Associate professor of government at Claremont McKenna College. â€Å"The House GOP’s First Hundred Day compared badly with FDR’s. Although all the items in the Contract With America reached the House floor, only two of them became law before the hundredth day. By contrast, FDR signed bushels of bills during the Hundred Days of 1933. Crisis is the great lubricant of the legislative process, and the economic calamities of FDR’s early days briefly suspended Capitol Hill’s normal Friction. Government has become tangled in its own red tape. † (Pitney, 1995) The Author would like to point out, that there is hardly mention of the president of this time and then only to point out that he was left out of the loop. Apparently the House Speaker and the Republican majority in Congress decided they could upstage a Democratic President with a style of government by one of its own party example. As shown, none of the interviewees have lied, but it was entertaining to read just how much of the story a particular party adherent brings to light to prove his point of view. Clearly, the more is known of the story, the worse the scenario of the Contract With America sounds. We have just had a historical presidential election. If FDR started with having blacks, women and other minorities in high office, this country as a whole just elected a black man into the White house. In 1995 Congress took up FDR’s ideology but tried to upend the hierarchy. Since then the Country’s problems have just gotten worse. Again the cry has started and the president has taken up the challenge and stated publicly that he would use some of FDR’s strategies. Immediately the media, economists and scholars exploded with the similarities of the state of the country then and now, advice and warnings to the administration. We are closer to the FDR era state of the economy, the sharp rise in unemployment, the near collapse of the banking industry and the essential pessimism of the population. FDR’s overall message is less caution and more boldness. The congress will also have a democratic majority next year and one of the most liberal caucuses ever, which should facilitate cooperation by past experience. Together with the lubricant of crisis stated earlier should help (Schlesinger, 2009). Two other similarities are contributed to Barack Obama. He unusually charismatic person and is a great speaker, which should help him guide the general public through this crisis. He has surrounded himself with an experienced staff, headed by â€Å"101st Senator† Rouse. To get his agenda passed, he just needs to convince Congress to take some political risks (Drum, 2008). There is hardly any advice this Author can offer that has not already been offered by persons more qualified other than hope. Hope that lessons have been learned from history and similar situations. God knows this country has had most imaginable, and the

The IQ Debate Essay -- Intelligence

Intelligence can be defined in many different ways. This concept has been the focus of numerous studies and investigations by psychologists and other scientific experts. Intelligence can be the mental ability to reason, plan ahead, understand a wide range of complex issues and learn from past experiences (Gottfredson, 1997). Intelligence is the â€Å"resultant of the process of acquiring, storing in memory, retrieving, combining, comparing, and using in new contexts information and conceptual skills† (Humphreys, 1979) Intelligence is commonly measured through the use of a number of scales and quantitative measures, like the Intelligence Quotient (IQ), developed by Alfred Binet in early 20th century to identify which French children needed more attention from their educators. The use of IQ tests progressively spread to all parts of the world. The use of these tests has raised controversy among psychologists and educators, with supporters of IQ tests assuming that the tests produce measure of genetically transmitted intelligence. On the other hand, critics of the tests have pointed out that IQ test provides a measure that defines intelligence through the use of cultural deterministic concepts. The ethnocentrism embedded in the assumptions of many commentators, has generated into a justification for a number of theoretical approaches, like those by Charles Murray and others (http://news.bbc.co.uk/2/hi/health/850358.stm). The dichotomy between the view that intelligence levels are affected by situational factors and the view that intelligence is genetically transmitted has dominated psychological debates on IQ throughout decades. The statements made by many commentators that intelligences depends on genetic factors has been ... ...c factors, but to education, parental supervision and other situational and environmental factors. BIBLIOGRAPHY Gottfredson, L.S. (1997) "Foreword to "intelligence and social policy". Intelligence Volume 24 (number1): pp. 1–12. Humphreys, L. G. (1979). "The construct of general intelligence". Intelligence. Volume 3 (Number 2): pp. 105–120. Marshall, G. (1994) (ed.), The Concise Oxford Dictionary of Sociology (Oxford: Oxford University Press. Safer, M. A. (1980). Attributing evil to the subject, not the situation: Student reaction to Milgram’s film on obedience. Personality and Social Psychology Bulletin, 6, 205–209. Sutherland, E. H. (1947) Principles of criminology. Chicago : J. B. Lippincott (4th Edition) . Zimbardo, P. G. (1999). The Psychology of Evil. Stanford University http://www.sonoma.edu/users/g/goodman/zimbardo.htm

Marketing Strategy Analysis: Dove Milk Chocolate Essay

Target Market Geography: New Jersey is a highly populated area located on the east coast of the United States of America with an array of different cultures (Mars Nutrition Incorporation, 2012) Rationale: The high population of New Jersey would provide a very large source of consumers regardless of the cultures Age: Gender: Both men and women. Rationale: At the very young ages, both genders consume chocolate and other confectionery at the same rates. However, with increase in age, chocolate becomes very common with women (Bailey,2012). Income: the segmentation of income may be all households with a yearly income exceeding one dollar. Ethnicity: They target all ethnicities. Rationale: Because all ethnicities have disposable incomes, thus they would all provide a very favorable target market. Specification on the basis of ethnicity would lock out potential consumers and deny the company the much needed revenue. Family Life Cycle: Married couples, Adult Singles Rationale: Unmarried individuals have adequate disposable incomes because they do not have many responsibilities. Separated individuals in some cases have children, thus these children would prompt their parents to purchase the products for them. Marriages usually result in the presence of children who would solicit their parents to purchase the products for them. Personality traits: this sector fundamentally comprises of emulators for instance fun loving people. These are the people who delight in enjoying life and believe in travelling and adventure. Lifestyle characteristics: in terms of lifestyle, it might be targeted at those who favor purchasing convenience products. They are as well willing to experiment with substitute products in place of food items that are conventional, as the world of chocolate is transforming from occasion led to more casual utilization. Usage Rate: the market might be more segmented on usage instead of attitude – whatever place, time snack. This is a faction of users that find conventional snacks to be heavy. Although an array of chocolates might be offered, a core brand may be initiated in the count line sector. Given that this sector is tipped to be the development engine of the industry and this sector encompasses a significant market share. Product classification Dove milk chocolate can be classified as a convenience good, which customers never plan to buy in advance. The consumer buys the candy bars when the need comes or when the consumer visits a place where the candy bar is sold. With convenience products, consumers are not willing to spend much time window-shopping for the products to compare prices, since the consumer knows the brands that are wanted. More so, the candy bars are not expensive, and consumers only pick the candy bars at their nearest shops since the candy bars are available in most retail centers, including large supermarkets such as Wal-Mart. In addition, dove milk candy is a product that consumers buy regularly, and the consumer knows specifically where to get the candy bar according to their tastes and preferences. Moreover, the candy bars are bought in small quantities and do not require much effort in buying. Many customers only buy the candy bars when it is necessary, to give to friends or eat when the consumer feel s the urge, qualifying dove milk chocolate as a convenience product (Lamb, Hair & McDaniel, 2011). Branding a) Dove milk product uses a family branding strategy, where all its products are marketed through the word Dove, and all have the same brand name. The products are closely related, differing in terms of flavor, and little content, but all have the same utility. The products range from dark chocolate, miniature, among others with different flavors. All of them carry the same name on their products. The name is written on a coherent clearer part of the package for all of them. b). The brand name of the product is Dove, which is written clearly in bolder letters, on a reflective paper of the packaging to make the name more visible. Each cover color of the dove milk chocolate depends on the flavor. For darker chocolate, the color is darker, but the similar in terms of the lay out of the paint. In all of the chocolate brands, there is a curved line across the package in a different  color, mostly defining milk content. However, there is a dark chocolate color defining all of them. In addition, the flavor of the chocolate inside such as silky smooth milk chocolate is inscribed at the right hand bottom corner. c). The level of brand loyalty is high for this product, and its users are used to buying from the same brand. Considering this is a convenience good, consumers prefer buying from one producer, whom the consumer trusts, or depending on the consumer’s preference (Lamb, Hair & McDaniel, 2011). This builds up exceptional customer loyalty since many will only prefer the Dove chocolate to other brands. OK. Packaging a) Packaging has been used in several ways for Dove milk chocolate considering it is a consumable food product, needing protection to remain safe for human consumption, as well as convenience. Some people may not have money to buy in large quantities, and prefer smaller quantities (Lamb, Hair & McDaniel, 2011). 1) The product is meant for human consumption and requires protection from harmful substances that might contaminate it. Therefore, the packaging provides for this by using a plastic, paper package for smaller quantities, while bigger quantities that might not be consumed at once are packaged in cartons and smaller foil or plastic paper packages for protection. The packages are well designed to let no substance inside, and can be easily opened and closable except for smaller packages that are consumed once. The Product Safety Act of a consumer necessitates that all packages enveloping products intended for human utilization or use be composed of materials believed safe for han dling and produced in amenities that encompass no cross-contamination matters with other commodities. These rules are set to guarantee that consumers do not turn out to be infected with food-borne diseases or other illnesses merely from handling packaging of a product. (Lister, 1999-2012) (Also, include the different size and types of packages. These should be listed clearly. In other words, 6 oz., 10oz, and 14 oz. Bars and 50 count and 100 count bags of individually wrapped bars. Then for the bars and individually wrapped units, describe the package.) 2) The packaging has been well designed to promote the product. The product lists the ingredients used, flavors and uses positional words such as miniature, silk, and smooth to attract customers. More so, its color is differentiated from other competitors. 3) The packaging has also been  designed to enhance storage since most of them are in rectangular shapes that are easily packed into bulk containers for shipment and wholesale. In addition, the package comes in different sizes, with different prices to serve convenience especially when one does not require purchasing larger amounts. The chocolate bar is also packaged in ounces for convenience. The packages are easily opened for customer’s convenience. Resalable for reuse? Is there a date to use the product by? 4) In terms of facilitating recycling and reducing environmental damage, some of the packages are made up of biodegradable material, while some, especially the smaller packages, are in plastic papers. However, packaging the bigger products degradable material reduces the amount of non-biodegradable material they release into the environment. OK. b) The product uses both types of labeling, persuasive and informational. On the packages, the labeling is quite persuasive with positional statements that are also informative of what the product contains, in terms of nutritional content. The product uses words such as smooth and silk to explain the taste of the product for persuasion. Xxx. Product Life Cycle All products go through a life cycle since the time they are introduced into the market, to growth, maturity, and finally decline. However, this is dependent on the product category. For the product category, which is convenience, their maturity stage seem to last for long considering people will continue to buy the product when they need it. In this case, the product is in the maturity stage, where sales are increasing slowly. At this stage, the company can use the strategy of differentiating its products, which it has done. Currently, dove milk chocolates comes in different flavors, with more and more differentiation taking place to fight off competition, which is high at this stage. However, declining for this category of product is hard since it is a product that people buy regularly for human consumption, and they will still need it another day when the urge comes back. The product is sold internationally, but mostly in America, where it has reached maturity due to this differen tiation of the product, and bearing in mind how long it has been in subsistence. Mode of Product Advertisement Given that Dove Milk Chocolate is a product widely known but is losing its appeal in the market, the best mode of advertising is ultimately product advertisement. The reason of using this mode of advertising is that institutional advertisement will not have the desired effect for this product. Most people acknowledge the existence of Dove Milk Chocolate, but they do not comprehend the advantages of using the new product leading to the need of sensitizing the larger population about it. According to the previous discussed reasons, pioneering advertisement is the best option for the reintroduction of a product that is losing touch with the consumers. The objective of this form of advertisement is giving consumers comprehensive information regarding the nutritional advantages associated with the product (Jugenheimer, 2010). Once consumers understand a product they are most likely to buy such products. Advertisement Appeal Used According to studies (Jugenheimer, 2010), any advertisement has to give the consumer reasons as to why they should buy a given product. That is, answering the questions such as what additional value they are to reap from the usage of Dove Milk Chocolate. Accordingly, in order to acquire competitive advantage, there is a need of combining a number of appeals. Since it is a product in its reintroduction stage, it needs to make sure that customers obtain the best for a subsidized price. In addition, an endorsement from influential people is also extremely valuable in such advertisements. Fun and pleasure is also beneficial in the promotion of the product of consideration. Explaining the pleasures that come with the usage of the product is significant at appealing consumers to use the commodity. However, influential people provide the best appeal. This is because many people adore their idols and believe that they always make the best decisions. Form of media It is not advisable to use one form of media. This is because although a given media might have certain advantages, it may lack values present in another. Accordingly, in the promotion of Dove Milk Chocolate bars, it is essential to use a number of relevant media. For the purpose of achieving geographical flexibility, newspapers are the best option. However, to reach out to the desired demographics magazines will apply. Internet and  television find application at ensuring a narrow target audience and visibility respectively. The internet is fast growing and though it does lack demographic or geographic specification, it is one of the best modes of ensuring low cost fast advertisements. Furthermore, Mars Company already has a website making it easier to promote the commodity on the internet. On the other hand, television ensures that the product becomes visible. Public Relation Functions To achieve product prosperity, there is a need for application of more public relations. Product publicity and lobbying are the best option for a new product. Product publicity ensures that there is a valid word going around and that the product gains favor in the public domain. This is because there are organizations campaigning against the consumption of chocolate. On the other hand, lobbying ensures that the government does not pass strict laws that will hamper prosperity of the product. In this regard, there should be a lobbyist mandated to the task of ensuring that chocolate bars are in excellent terms with the government and policy makers. Furthermore, publicity will play a vital role at ensuring that many people understand the advantages of using this product, as opposed to the many publicized demerits. Public Relations Tools As previously indicated, this product has been experiencing difficulties over the years meaning that many people do not favor its usage. To bridge the gap of this misconception about the product, there is a need for the application of both new product publicity and product placement by the marketers. Application of new-product publicity will be instrumental in explaining to consumers the nutritional benefits of using chocolate bars. Furthermore, placement of products in movies and in other advertisement will boost consumer awareness about its benefits (Jugenheimer, 2010). Movies are especially a larger tool of promoting awareness of a given product. Movies are more likely to find more usage in comparison to advertisements. This is because there are an extraordinarily high number of people watching movies and television programs. Sales Promotion Tools Managers’ objective will be acquiring new customers from already existing entrants. In order to accomplish this, there is a need of explaining product superiority in comparison to those offered by competitors. In addition, there is a need of ensuring that prices do not matter by offering a value added product to consumers at a considerable price. That is, having chocolate bars with nutritional value as opposed to those that are a hazard to consumer’s health. Having a bonus pack is extremely vital at this level in order to persuade consumers that switch brands to be loyal to this product. Bonus packs should vary to attract various customers. This means that there is a need for different discount packs to cater for loyal customers, competitor consumers, and price buyers. Personal Selling The concept of personal selling revolves around personal communication in trying to convince each other to purchase a given product. In its distribution channel, there will be effective personal communication, which will ensure that there is a conviction on the part of the consumer as to the reason of using Dove Milk Chocolate bars. Furthermore, ensuring that the company responds properly to any orders placed for the commodity will ensure an effective personal selling to the advantage of the product. Orders always act as a form of communication between the buyer and the product. Price Strategy Pricing Objectives Any product has to make a profit for its institution (Engelson, 2010). Maximization of profits is a paramount objective of pricing in many if not all corporations. Accordingly, the pricing of this chocolate bars will revolve around making profit. The purpose of this is ensuring that it does balance consumer-investor satisfaction. Given that the commodity has considerable competition, high prices are not the way to go. Accordingly, there is a need of ensuring lower production cost and increasing its sales to maximize profits (Ferrell, 2010). Other Price Determinants In its re-introductory stage, there is the urge to elevate the price but due to the competition evident, this is not an option. After this stage, the  prices will be on the decrease, and this will be due to increase in the number of players selling an alternative to this product (Ferrell, 2010). Given the fact that more competitors are likely to spur an increase in the supply there will be a decrease in prices. Accordingly, the major determinant of the pricing will be competition in the market. However, added value will ensure that there is differentiation of the product (Smith, 2011). Achieving this will ensure that consumers disregard the price factor and negative publicity. Discount Policies There are a number of discounts in application for the commodity. To promote the loyalty of consumers, there will be cumulative quantity discounts awarded. That is, buying in bulk ensures that the customers pay lesser. However, there is also a need of compensating retailers and wholesalers for their services accorded to a given product (Smith, 2011). There is an application of functional discounts on theStrategyproduct. Finally, seasons always experience increased spending by consumers (Engelson, 2010). Accordingly, offering seasonal discounts ensures that consumers remain loyal to Dove Milk Chocolate and price buyers choose the product. References Bo wersox, D, J., Closs D.J., & Cooper, M, B. (2007). Supply chain logistics management. New York: McGraw –Hill Publishing. Christopher, M. (2005). Logistics and supply chain management (3rd ed.). Essex: FT Prentice Hall Publishing. Engelson, M. (2010). Pricing strategy: an interdisciplinary approach. Portland: Joint Management Strategy. Ferrell, O. C. (2010). Marketing Strategy. Stamford: Cengage Learning. Jugenheimer, D. W. (2010). Advertising and Public Relations Research. New York: M.E. Sharpe. Lamb, C. W., Hair, Jr., J. F., & McDaniel, C. (2012). Marketing 5. Mason, OH: South-Western, Cengage Learning. Lister, J. (1999-2012). Product Packaging Regulations. Retrieved from www.ehow.com: http://www.ehow.com/list_6774882_product-packaging-regulations.html Smith, T. J. (2011). Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures. Stamford: Cengage Learning.

A look into Wide Sargasso Sea Essay

In what appears to be a recreation of the novel Jane Eyre and the main protagonist deeply etched in its lines, Wide Sargasso Sea has given its author, Jean Rhys, quite a number of literary distinctions such as the Heinemann Award as well as the coveted W. H. Smith Award, thus securing her a well-deserved spot in the world of the written arts. Although one may be able to observe that, to some interesting degree, Rhys’ novel strongly echoes Jane Eyre in a number of ways and that, hence, her work cannot stand by itself as a lone and solid literary work without depending too much on what has already been written, Wide Sargasso Sea delivers by tempting the mind to look deeper into the context of the story. Not only is one prompted to internalize on the lives of the characters involved and the situations that have kept them both together in a single place and romantically miles apart while living together. The reader is all the more prompted to juxtapose the literary content into the context of the social developments that have shaped the course of the novel. A look into the main characters, Rochester and Antoinette, provides us with a fitting yet succulent glance of the underlying precepts behind the length of the novel. One cannot simply deny and shy away from the fact that, after reading Wide Sargasso Sea, much is to be discerned and contemplated on the behaviors of the characters and the very societal setting that has molded them to what and who they are. Rochester and Antoinette: similarities and differences The characters of both Rochester and Antoinette bear the same characteristic of madness, illustrated to some degree in the former character’s attempt to ditch-off Antoinette by turning towards infidelity and intentionally letting her hear all about his conceited deeds. The fact that Rochester verified the instance when she slept with another woman further illustrate the point that he does not yearn for Antoinette as much as his coldness and arrogance would bitterly consume his outward feelings toward her. Madness has consumed Rochester and his treatment of Antoinette, devouring and distorting his perception of the place where they lived, choosing his England more than anything else whilst staying in a seeming paradise. The madness that has dissolved the humanly precepts of Rochester does not necessarily amount to that of a madman exiled in a sanitarium somewhere in a desolate region. Rather, the context of the madness that have seemed to corrupt his thoughts can all the more me concretized with Rochester’s efforts to keep Antoinette away from him as much as possible, with the very idea that she has turned into a lunatic. Rochester appears to have countered or met the madness in Antoinette by employing actions that can be interpreted as way beyond normal thinking, one that is not commonly done by the normal individual. His deliberate intent of letting Antoinette understand that he has purposely committed infidelity is what a normal person will not usually do, is beyond the point of tolerance, and is exceedingly beyond the limits of a married man. Madness has indeed taken its course in the veins of Rochester as his treatment and attitude towards Antoinette plummet to an unceasingly growing emptiness. Antoinette, on the other hand, has been depicted almost throughout the stretch of the novel as the mad woman that she is, as the Creole taken down by the sheer weight of madness and by the mounting confusion that creases her understanding of her personality and, far more importantly, of her understanding of who she really is. It is not difficult to ascertain from the descriptions of both the personality and actuations of Antoinette that she has been slurred down by the very idea of â€Å"madness† that the people surrounding her have casted upon Rochester’s wife.

Aristotle Essays - Social Philosophy, Nicomachean Ethics, Will

Aristotle Essays - Social Philosophy, Nicomachean Ethics, Will Aristotle An ethical issue that is debated in our society is the concern of driving while intoxicated. Although this was naturally not the case during Aristotles time, many of his ethical beliefs can be applied to refute this dilemma. I will prove the standing issue to be unethical through Aristotles discussion of virtue and his concept of voluntary/involuntary actions in the Nicomachean Ethics. Aristotle believed that of the virtues learned in our youth, each has a respective excess and deficiency. The virtue is the mean (or midpoint) of the excess and deficiency. The mean can be thought of as just right, and the extremities can be labeled as vices. The mean should not be thought of as the geometric middle of the two vices- it varies between the vices, depending on the person. Aristotle believed that the mean and the vices are within our control and of the two extremes (vices) we should choose the less erroneous. It is not always easy to choose the less erroneous of the two. For example, Bill decides he wants to drink this Friday night, but he has to drive himself home. His choice of how much to drink lies between two vices: sobriety and drunkenness. Although neither may be his intention for the evening, it is obvious that the less erroneous of the two is sobriety. So much, then, makes it plain that the intermediate state is in all things to be praised, but that we must inc line sometimes towards the excess, sometimes towards the deficiency; for so shall we most easily hit the mean and what is right (Aristotle 387). Aristotle defines virtue (also known as excellence) of humankind as living in accordance with reason in the best kind of way. Simply put, doing what is characteristic of a thing to do. He argues that our reasoning, which is the foundation for our virtues, derives from habit and not from nature. Neither by nature, then, nor contrary to nature do excellences arise in us; rather we are adapted by nature to receive them, and are made perfect by habit. Again, of all the things that come to us by nature we first acquire the potentiality and later exhibit the activity(Aristotle 376) Hence, all of the virtues that we believe are what we practice. The point in mind is that all of our morals are instilled in us through the process of learning. What we see others (whether adults, teachers, etc.) practice when we are children has a direct bearing on our thoughts and opinions. We simply practice these thoughts and opinions in our day to day lives. Thus, in one word, states arise out of like activities (Aristotle 377). This may be the case with a child who is reared in an alcohol abusive family. Say the childs father frequently drove while intoxicated and the child was lead to believe that this was okay. Although this does not make it ethical, or lawful for that matter, for the child to drive drunk, it simply may have been a reason why. It makes no small difference, then, whether we form habits of one kind or of another from our very youth; it makes a very great difference, or rather all the difference (Aristotle 377). Although this may be the reason why in this situat ion, it does not justify the learned activity; this is the rationale of Aristotle. Aristotle believed that although our actions are the results of our learning, virtue still involves rational choice. He is saying that if we have not been taught what is the moral excellence (the midpoint of the two vices), of a particular action or behavior, we still have the ability to attain excellence through choice. If a drunk driver chooses to continue driving drunk (the vice), he will never attain moral excellence. Aristotle believed that practicing virtue leads to a virtuous circle, in which the more you abstain from a vice, the easier it becomes to abstain. Eventually, performing virtuous activities becomes habit. This again can be related to the topic at hand. If an alcoholic (I am not assuming a person is an alcoholic simply because of driving drunk) decides to quit drinking, the first few months may be hard to

Converting Wavelength to Frequency of Light

Converting Wavelength to Frequency of Light This example problem demonstrates how to find the frequency of light from the wavelength. Wavelength is the distance or length between the peaks, troughs, or other fixed points on a wave. Frequency is the rate at which successive peaks, valleys, or points pass per second. Wavelength to Frequency Problem The Aurora Borealis is a night display in the Northern latitudes caused by ionizing radiation interacting with the Earths magnetic field and the upper atmosphere. The distinctive green color is caused by the interaction of the radiation with oxygen and has a wavelength of 5577 Ã…. What is the frequency of this light? Solution The speed of light, c, is equal to the product of the wavelength, ÃŽ », and the frequency, ÃŽ ½.ThereforeÃŽ ½ c/ÃŽ »ÃŽ ½ 3 x 108 m/sec/(5577 Ã… x 10-10 m/1 Ã…)ÃŽ ½ 3 x 108 m/sec/(5.577 x 10-7ÃŽ ½ 5.38 x 1014 Hz Answer: The frequency of the 5577 Ã… light is ÃŽ ½ 5.38 x 1014 Hz.

Social Media Research Paper Example | Topics and Well Written Essays - 1250 words

Social Media - Research Paper Example In Varnali Para 2 the companies occasionally employ interactive marketing so to engage the customers either directly or indirectly in the move to raise their brand awareness, image improvement or to promote the sale of their products and services. The applications provide an important aspect for the customers and tourists to interact with the company’s brand frequently. Due to the rampant usage of smart phones; the travel providers, hotels and tourism destinations are increasingly formulating the mobile downloadable applications for leisure and business travelers, in order to facilitate their ease of information access. Based on Varnali Para 5 the hospitality industries are exponentially building their brand awareness so as to match with their long term strategies. The McDonald chain of hotels, have their successful mobile App (McD App) which assists consumers to know the available offers, a McDonald chain store near the customer, redeemable services, directions, menu, games among others to attract potential customers. The importance of such a cost effective strategy is that, frequent customers’ interaction with the Apps necessitate awareness and the companies brand image increases. Through the positive perception of the hospitality brand images, it provides an easy method to retain the consumers for future services or products. The peer reviews provide that Perceptual habit increase the hospitality industries brand loyalty (Varnali Para 7). The American Airlines and US Airways recently merged in order to boost their competitive advantages. From the merging, the companies’ used their respective mobile Apps to notify the consumers on their redeemable options to earn loyalty points, award travels, dividends, reservations and upgrades so as the customers can earn value from their money. The companies used the merging strategy so as